For Home Sellers

Looking for exclusive home selling advice in the Edmonton area? The team at Ambergate Realty Advisors are experts in selling homes and condos. Our program offers you FULL Service and a lower FLAT FEE. Click this link to learn more about our program: www.FlatFeeRealtyAdvisors.ca

 

Found 47 blog entries about For Home Sellers.

We are often asked by our home selling clients for guidance on pricing their home for sale. And most sellers think we are going to advise them to select a price that ends with a 9. Why? Known as ‘odd’ or ‘charm’ pricing the reason that many people think an odd price point could be best is based on years of conditioning and experience. I believe that a newspaper man came up with the idea that if he charged 9 cents not 10 cents for his paper he would sell more. And this belief has continued for decades. In essence it’s a trick and most people don’t appreciate it.

New research is emerging that proves this theory wrong. Why?

  1. An even number conveys value, trust and transparency. According to Mark Anderson of Business.com people have to think

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Wondering if there’s a market for your home? FYI in Edmonton, from January 1st to when the blog is being written i.e. March 29th, 2019, over 2000 homes have sold, taking on average 71 days to sell.

Perhaps your REALTOR® was pressuring you to reduce the price and you have been resisting. It’s understandable that you would want to avoid a price reduction.

The good news is that it’s possible to change some other elements of your ‘value proposition’ first. Let consider those options.

1.  Adjust Your Possession Date

Can you move out quickly? If so, you should offer immediate possession. But don’t hide this information inside the listing details on the MLS® System. Tell the world by building this into your description. To see examples, click on

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Ambergate_Home_Winter

Don’t fall into the trap of complacency. At this time of the year, hundreds of home sellers witness outstanding success and sell for full market value.

Between November 21st, 2017 and January 31st, 2018 almost 1700 homes sold in the Edmonton market taking around 70 days to sell. There’s every reason to expect that this year will be just the same. Click on this link to see the detail: Edmonton Market Report

Here’s why you could do well:

  1. Reduced competition. Many sellers just give up until Spring. Buyers who are looking now are motivated. They might pay you a premium price, if they can move in quickly.
  2. Home values often go up. Based on last year’s statistics house prices in the metro Edmonton area increased just before Christmas.
  3. Many
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If your home has been on the market for a while you maybe under some pressure to lower the asking price. Perhaps you have been resisting this measure and its completely normal to feel this way. No one likes giving away their money. Before you accept a lower asking price, make sure you fine tune these areas of your ‘value proposition’ first:

1.  Adjust Your Possession Date

Can you move out quickly? If so, you must offer immediate possession. This is something that often attracts the best quality buyers who are in a hurry to move in. If you are currently offering a ‘traditional’ 30, 60 or even 90 days possession change it now.

2.  Terms

Have you included your appliances and window coverings as part of the package? You should. Buyers covet

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In the market we serve ie metro Edmonton Alberta, many people just love Halloween. Perhaps it’s a family tradition? You put up those inflatable spiders, ghouls or Frankenstein like monsters on your front lawn. You festoon your windows with witch shaped stickers and some of your tricks make a loud noise.

It’s fun, isn’t it?

What if we told you that these most of these things could hurt your chances of selling your home?

Our advice?

1.  Avoid obstructing the view of the home, making it scary or associating it with death, (picture those tombstones that some folks install). These things just give the wrong impression.

2.  Avoid placing stickers on windows that block out light. We suggest you avoid these completely.

So, if your heart is

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At the end of June 2018, in Edmonton we witnessed the highest level of inventory, lower sales numbers and much lower sales prices than we have seen in 3 years. See June Market Report for details.

It’s never been more important to select your REALTOR® and real estate sales company very carefully. On average, less than 50% of homes listed for sale in recent times have actually sold in term.

What must you do to stand out?

Make Sure You Are Advertised on All Key Websites

Not all brokerages have subscribed to the Direct Data Facility Agreement managed by the Canadian Real Estate Association (CREA). Why does this matter to you? Simple. If you pick a brokerage that is subscribed to DDF your home will be advertised on EVERY major website in the

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If you are thinking of selling a home soon, you should start thinking about how to select a REALTOR®. 

Your first approach could be to seek out the local expert for the community in which you want your home sold. 

On the surface this makes perfect sense. Maybe the ‘local expert’ has an exclusive network of buyers looking in the area. Perhaps a ‘secret sauce’ to success. 

However, if local experts ever truly existed, the internet made them redundant years ago.

The internet and social media has completely changed the way that homes are bought and sold. 

We suggest you look for a real estate company that knows how to find ALL buyers for your home. 

A firm that employs a comprehensive home selling process and employs a team of

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Assuming your home has been positioned correctly for the market, it would not be unusual to get a dozen or more showings within the first 2 weeks to a month depending upon the time of year. It would also be reasonable to expect to receive at least one offer.

What do you do if you have not had an offer? If you have set up ALL of your 8 Home Selling Keys correctly, you only have one choice. Make a price correction!

At this point you may resist and be tempted to offer the following refrain.

“They can always make an offer. Can’t they?”

And you would be right. They, (meaning potential home buyers that have toured your home) could just make an offer, However, if your pricing is too ambitious, they likely won’t.

Here are some reasons why not:

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Questions 

 

If you are selling your home soon, it’s important that you start thinking about selecting a service provider to help you. Given the large number of homes that fail to sell each year its crucial that you pick well.

Here are some questions that you may find helpful in order to make the right choice:

1. How long have you been a REALTOR®?

Some Edmonton REALTORS® have been around for decades and rely on their reputation to win clients. Unfortunately, many of these folks have fallen way behind, in terms of understanding what type of marketing works these days. Conversely, many REALTORS® have only a few months experience. We suggest you look for someone with at least 10 years’ experience in marketing and selling many homes.

2. How many

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Are you thinking of selling a house or condo in the metro Edmonton area this year? You might want to consider doing it now.

Here’s why.

1. Less Competition – Most home sellers fall into the trap of waiting until Spring. These sellers are going to be in competition with a lot of other folks who will be putting their up homes onto the market at the same time. Be smart. Do it now and you might have the only home for sale in your neighborhood? This is a perfect opportunity to sell quickly and for full market value.

2. Quality Buyers – Buyers looking now are serious. Usually they are under some pressure to select a home and buy it quickly. If you can offer a quick possession, we can often negotiate a premium price for you.

3. You Save Time -

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