For Home Sellers

Exclusive information for metro Edmonton home sellers.

Found 44 blog entries about For Home Sellers.

If you are thinking of selling a home soon, you should start thinking about how to select a REALTOR®. 

Your first approach could be to seek out the local expert for the community in which you want your home sold. 

On the surface this makes perfect sense. Maybe the ‘local expert’ has an exclusive network of buyers looking in the area. Perhaps a ‘secret sauce’ to success. 

However, if local experts ever truly existed, the internet made them redundant years ago.

The internet and social media has completely changed the way that homes are bought and sold. 

We suggest you look for a real estate company that knows how to find ALL buyers for your home. 

A firm that employs a comprehensive home selling process and employs a team of

53 Views, 0 Comments

Assuming your home has been positioned correctly for the market, it would not be unusual to get a dozen or more showings within the first 2 weeks to a month depending upon the time of year. It would also be reasonable to expect to receive at least one offer.

What do you do if you have not had an offer? If you have set up ALL of your 8 Home Selling Keys correctly, you only have one choice. Make a price correction!

At this point you may resist and be tempted to offer the following refrain.

“They can always make an offer. Can’t they?”

And you would be right. They, (meaning potential home buyers that have toured your home) could just make an offer, However, if your pricing is too ambitious, they likely won’t.

Here are some reasons why not:

69 Views, 0 Comments

Questions 

 

If you are selling your home soon, it’s important that you start thinking about selecting a service provider to help you. Given the large number of homes that fail to sell each year its crucial that you pick well.

Here are some questions that you may find helpful in order to make the right choice:

1. How long have you been a REALTOR®?

Some Edmonton REALTORS® have been around for decades and rely on their reputation to win clients. Unfortunately, many of these folks have fallen way behind, in terms of understanding what type of marketing works these days. Conversely, many REALTORS® have only a few months experience. We suggest you look for someone with at least 10 years’ experience in marketing and selling many homes.

2. How many

301 Views, 0 Comments

Are you thinking of selling a house or condo in the metro Edmonton area this year? You might want to consider doing it now.

Here’s why.

1. Less Competition – Most home sellers fall into the trap of waiting until Spring. These sellers are going to be in competition with a lot of other folks who will be putting their up homes onto the market at the same time. Be smart. Do it now and you might have the only home for sale in your neighborhood? This is a perfect opportunity to sell quickly and for full market value.

2. Quality Buyers – Buyers looking now are serious. Usually they are under some pressure to select a home and buy it quickly. If you can offer a quick possession, we can often negotiate a premium price for you.

3. You Save Time -

163 Views, 0 Comments



If you are going to put your home up for sale, you are likely wondering how much its worth. What you might not realize is that the price you eventually sell for will be a direct result of the choices you make in 7 other areas.

Let’s discuss each of them one by one:

Your Timing

How quickly can you move out?

Based on years of experience I have noticed that the best qualified buyers are almost always in a hurry. The best buyers are ‘between’ homes and anxious. The quicker you can help deliver them from this state the more attractive your home will be.

And just in case you were worried that offering immediate possession could make you homeless please don’t worry. In most cases, it takes a few weeks to find a buyer and a few more weeks to close

525 Views, 0 Comments

I’m originally from the United Kingdom where real estate sales commissions have always been lower than those that we find here in Canada.

Why?

REALTORS® have historically provided higher levels of service in our Edmonton market than estate agents back in the UK and in Europe generally. However, most home buyers purchase directly through the seller’s agent. Whilst our market favors buyer agents, meaning there are 2 agents to pay, commissions will likely remain higher.

On a global level, commissions are trending down. According to one study I found by Natalya Delcoure & Norm G. Miller there are only 2 markets where commission have gone up, i.e. Hong Kong and Japan where buyer brokerage has been introduced.

Here some examples of typical

313 Views, 0 Comments

In the metro Edmonton area lots of folks just love Halloween. Perhaps it’s a family tradition? You put up those inflatable spiders, ghouls or Frankenstein like monsters on your front lawn. You festoon your windows with witch shaped stickers and some of your tricks make a loud noise.

It’s fun, isn’t it?

What if we told you that these most of these things could hurt your chances of selling your home, particularly this year when inventory levels are high and sales values are down. See our September market report for details.

Our advice?

1. Avoid obstructing the view of the home, making it scary or associating it with death, (picture  those tombstones that some folks install). These things just give the wrong impression.

2. Avoid placing

372 Views, 0 Comments


Before you sell your home, you should learn about the distinct kinds of home buyers available to you. Together, these different buyer groups form the ‘whole’ market.

Try to think of the home sale market like a ‘layer cake’. Each layer has particular characteristics and the quality of the buyers you meet and your outcome may be affected by which layer you sell into.

We like to think of these layers as:
- Retail layer,
- Wholesale layer and
- Sub Wholesale layer

Here is a quick overview of each layer:

Retail Layer

This is the top layer of the market, where most homes and condos are sold.

In this layer, you will be exposed to the highest quality ‘retail’ buyers.

Retail buyers are expecting to see well-prepared homes, they expect to enjoy

294 Views, 0 Comments

Situation

Eileen had reached a point in her life where she needed to downsize. Eileen was not at first comfortable with the notion of working with a REALTOR® and decided to try advertising on Kijji. It quickly became apparent to Eileen that she would find the home selling process too overwhelming, without the assistance and support of a professional home selling company. Eileen researched her options and deciding to work with Ambergate Realty Advisors was an easy choice.

Result

We created complete exposure to the market for Eileen's Cumberland two-storey. We generated many showings and identified a suitable buyer. We negotiated full market value for Eileen and saved her more than $6,000 in commissions.

299 Views, 0 Comments

When the market slows down, we see many home and condo sellers in the Edmonton area, particularly those that have been trying to sell for a while, think about renting the home instead.

On the surface, this make lots of sense. You get to opt out of the market for a while and you receive rental income. However, for many home and condo owners this is a BIG mistake.

First, let’s consider why the home is not selling?

Fact is a well-positioned and correctly marketed home or condo, should sell in less than 60 days in ANY market. If you are not meeting with success, it’s likely because:

-          You may need more information about the market, (see the latest market report here)

-          You may need to do preparation, (see this link on

537 Views, 0 Comments