Would you select a real estate brokerage you way many folks select a coffee shop?
Let’s pretend you were driving into a new town. You have been driving since early morning and you are ready for a good strong coffee. You glance to your right and notice Joe’s Organic Roastery. Sounds nice doesn’t it? Then you glance over to your left and see a Starbucks.
You don’t have much time and so you go with the familiar choice. You drive over to Starbucks and buy a coffee.
Now let’s pretend you decide to stay in town for another day and a local sees you holding a Starbucks cup. She asks why you went to Starbucks. She also tells you that you should really check out Joe’s Organic Roastery. She tells you that the team at Joes hand picks their coffee, they…