Stuart Neal's Blog - June, 2021

5 Ways to Avoid Home Buying Confusion

Has it ever happened to you? Your clients are shopping for a new home. You have found them perhaps 10 to 20 good listings and they are anxious to go out and look at all of them.

You set up the showings to see 10 of them on day one and 10 of them on day 2. And now your first round of showings is over.

How do you feel? How do your clients feel? I’m betting you are both feeling confused and overwhelmed. I’m betting your clients feel no further forward in their home search before you took them out to see all those homes.

Why not follow this step-by-step process instead? If you do, your clients home search will be more enjoyable, more effective and a lot more productive. Start with the idea of a “Rolling Top 3”

1. The Rolling Top 3

Discard…

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5 Ways to Avoid Confusion When Buying a Home

Has it ever happened to you? You are shopping for a new home. You have found perhaps 10 to 20 good listings and you are anxious to go out and look at all of them.

You contact your REALTOR® and she sets up showings to see 10 of them on day one and 10 of them on day 2. And now your first round of showings is over.

How do you feel? I’m betting you are feeling confused and overwhelmed. I’m betting you feel no further forward in your home search and selection before you went out to look at all those homes.

I suggest if you follow these steps, your home search will be more enjoyable, more effective and lot more productive.

1. Spend more time in the consideration mode

Before you start shopping for homes ask your REALTOR® to really help you…

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Ambergate Realty Advisors Welcomes Brendon Cunningham

When Brendon joined the industry, he picked his first brokerage they way many new REALTORS® do. Just like most of us buy a coffee. Read this blog to learn more Starbucks or Joe's Organic Roastery? 

After joining one of the ‘big box’ franchises, it did not take long for Brendon to realise he needed more. A brokerage that could put him in front of opportunity, i.e., home buyers quickly and who would provide more in depth and personal mentoring. 

I interviewed Brendon on Monday June 14th, 2021. What did Brendon say?

1.  Why did you join Ambergate Realty Advisors? 

I wanted to work as part of a team. I found that Stuart Neal (Broker and Team Lead) emerged as a great coach and mentor. I feel it is a place to learn and…

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2 Reasons to Consider the 85% Home

Have you been working with your REALTOR® for a long time? Have you looked at dozens of homes already? Are you confused? Are you holding out for that ‘cream puff’ perfect home and you just cannot pull the trigger? 

Perhaps it’s Time to Stop! 

1. There’s no such thing as a perfect home! Just like most things in life, selecting a home will be a compromise. Even if you build, it will never be perfect. It never is. 

The good news is that you might get close.  

2. I suggest you start to focus by applying a percentage to each home you view. And if you can, find one that scores 85% or higher, I suggest you make an offer. 

Next week I’m going to discuss the idea of a ‘rolling top 3’. Until next time… 

To…

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Working With Buyers or Sellers – Which Option is Best

Full disclosure, when I started my real estate career back in June 2001 and fresh off the aeroplane from England, I went right into working with home sellers. I turned my 20 years of corporate sales and marketing experience to create a program that got me listings, primarily from For Sale by Owners and sometimes expired listings.

Is this best way to get started? Looking back, I’m not so sure. Let’s examine the pros and cons of working with sellers and compare it to working with buyers.

Working with Sellers

Pros

1. It can be an opportunity to get sign calls and enjoy some local branding.

2. If you manage the listing relationship properly, you have about a 50% chance of receiving a commission when the house or condo sells, (we like to…

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How Is Your Goody to Price Ratio?

Is your house not selling? Adjust your ‘goody to price’ ratio.

What do I mean by this?

When buyers are looking at your home, they are comparing it to others for sale at the same time.

Who sells first?

The home seller that offers the best ‘bundle of goodies’ included when considered against your asking price.

If your ratio is set wrong, you will not sell.

If your ratio is set correctly, you will sell in a reasonable period of time and perhaps with multiple offers.

Essentially, you have 2 methods to adjust the ratio.

1. Adjust your price down, so that when compared to the bundle of goodies on offer, your price is fair.

Or

2. You could include more goodies.

The easiest goody to offer is a fast possession date. Other…

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The 85% Home

Have you been working with a home buyer for a long time? You have shown them dozens of homes and they still haven’t purchased.

Have you made the mistake of allowing them to think that they need to hold out for that perfect home?

Stop!

In your own experience when you did ever own a perfect home? What makes you think your buyers experience will be any different?

It’s time to deliver a dose of reality and lower your buyers’ expectations.

You should start by telling them that their dream home does not exist, but they might get close.

Ask them to start rating each home on a percentage basis. Suggest to them that if its 85% or more, they should consider making an offer.

This does 2 things.

First, it sets them to accept realty.

…

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New Listing – 2084 Price Landing SW Edmonton

Good sized homes in Paisley a community in south-west Edmonton can be hard to find. We are pleased to confirm we have just listed this one for sale at 2084 Price Landing SW. Click the link to read the details. Exclusive Home Listed by Ambergate Realty Advisors. 

To see ALL homes listed for sale in Paisley click this link: ALL Homes listed.

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New Listing –11335 55 St Edmonton AB T5W 3P6

Good quality character homes in Highlands at a good price can be hard to find. We are pleased to confirm we have just listed this one for sale on 55th Street. Click the link to read the details. Exclusive Home Listed by Ambergate Realty Advisors. 

To see ALL homes listed for sale in Highlands click this link: ALL Homes listed.

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New Listing – 11303 65 St Edmonton, AB T5W 4k5

Amazing homes in Highlands can be hard to find. We are please to confirm we have just listed this one for at on 65 Street. Click the link to read the details. Exclusive Home Listed by Ambergate Realty Advisors. 

To see ALL homes listed for sale in Highlands click this link: ALL Homes listed.

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