2022 was a mad year.

If you were helping home buyers, for most of the year the main concern was finding a good home and ensuring your client was the first buyer to secure it and hopefully without paying far too much. Or you were in multiple offer situations, and you needed good strategies to emerge as the winner.

All that’s changed now.

Supply of homes and condos for sale has come up to normal levels and buyer demand has backed off.

Prices have moderated. Single family homes can be purchased for far less than in the spring and condos have been trading at stable prices all year.

Interest rate increases is now the topic on most peoples minds and many buyers are worried about expensive mortgage payments and a market crash.

Many buyers are on the fence. Here’s what I suggest you do.

1. Be a resource

Your key to success in 2023 is to be a resource for good quality information and to be the beacon of light. To give your clients the confidence to act and to buy a home if that is truly in their best interests. Remember home ownership is a basic need. Our market will always be there irrespective of values or interest rates. Try referring to the monthly payment for each home rather than focus on the price or the interest rate. After all its affordability that really counts.

2. Hustle

For many home buyers, the urgency has gone. You no longer need to hustle for each deal in a multiple offer situation (sometimes) . You will need to hustle for serious clients and to identify ‘the doers’ from ‘the dreamers’.

3.  Improve your consultation skills

This is the time to add values. You do need to spend more time getting to know your clients, To best understand what is best for your clients and to take them to their destination. You should be willing to test and challenge your clients’ preconceptions, and in some cases guide them to a different destination than the one they first intended. This is good news because after all, isn’t that what good quality REALTORS® are supposed to do?


Want More?

Learn on You Tube: Stuart Neal, Edmonton Real Estate Career Coach.

Go to Facebook: Stuart Neal, Edmonton Real Estate Career Coach Facebook.

Read Stuart’s bio: Stuart Neal, Career Coach, Team Lead, Broker & REALTOR®

Start your real estate career. Call Stuart at: 780-760-2014 ext. 3 or go to our Careers page - Ambergate Realty Advisors Team Careers.

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