Unlike the home listing side of our industry, getting hired to work with buyers can be incredibly straightforward, if you understand the process.

A home seller will likely interview 3 to 5 different agents and really grill them in terms of what value they bring to the table.

How many REALTORS® does the average home buyer interview (based on studies)? Just 2!

That means you have a 50% chance of getting hired every time you meet a potential home buyer.

What are the 3 things most home buyers will judge you on?

  1. Did you show up? (online, over the phone and in person)
  2. Do they like you?
  3. Can they trust you?

We also know that most people choose a service provider based on 3 underlying values and sometimes they combine.

For example:

Status – Does working with you somehow elevate them amongst their peers? (no one likely chooses to descend ????)

Affiliation – People like us do things like this. Is it a safe or wise decision?

Convenience – This is just easy for us. You are here so why not?

The next time you engage with a client try to figure how and why the agreed to work with you. Are they into status, affiliation or a combo of these 3?

About the author:

You can read more about the author of this blog by clicking this link - Stuart Neal Broker Owner & REALTOR® .

You can hear and Stuart tell you more on his You Tub Channel - Real Estate Career Mentor & Consultant.

Want more information about becoming a partner and creating a career with our team? Call Stuart our broker owner at: 780-760-2014 ext. 3 or go to our Careers page - Ambergate Realty Advisors Careers.

Posted by Stuart Neal on
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