Now that the market has changed, it’s crucial that you make the right choices to ensure your selling success in 2022. Here are 4 tips to consider.

1.  Price Below the Comparables

In 2022 our market peaked in May. That means that if you are trying to determine market value during the summer months, you will have to price BELOW the comparables for that time. If you choose not to, then you risk being the seller with the highest price in your community and all that will do is, make the other home sellers look even more competitive and you will miss out on buyer opportunities.

2.  Get the BEST Marketing

Counting on the MLS® System will not do. For sure an MLS® listing will do much of the heavy lifting for you. After all it’s a gateway to all of the major listing websites out there, but its not a panacea. As many as 50% of all listings put onto the MLS® system fail to sell. You might want to look for a service provider that will enhance your marketing with other tools such as Facebook, Instagram, community flyers and even a good old fashioned Open House.

3.  Work With an Expert REALTOR®

Not all REALTORS are created equal. Some have done hundreds of transactions. Some are brand new. I suggest you do your homework and read a few Google reviews. Ask all REALTORS® to demonstrate their track record. Remember my earlier comment. 50% of listings put onto the MLS® System fail to sell. Could that be because the REALTOR® in question lacks the proper skills and experience to effectively guide you? In some cases, this might be true.

4.  Review Your Progress Every 15 Days

Do you know that old saying “if at first you don’t succeed try and try again”? In this case I would suggest “if at first you don’t succeed, review and make some changes”. In the first instance please remember that retailing a home or condo for sale takes time. As I write this piece, average days on market for single family homes is 28 days and average days on market for condos is 47 days. And these are just average numbers. As the market matures for the second - half of 2022, we can expect these numbers to increase. In general, a typical sales cycle is 8 to 12 weeks in total. Therefore, if you are not receiving good numbers of showings or offers, I suggest you complete a review every 15 days until the market reacts and you get your home or condo sold. What elements might you wish to change? Apart from price, adjusting your possession date and the list of fixtures and fittings you are willing to leave behind are options too.

About the author:

You can read more about the author of this blog by clicking this link - Stuart Neal, Broker, REALTOR® & Team Lead.

Our FIXED FEE home selling program gives clients proven results & affordability. To learn more call our Broker Owner & Team Lead Stuart Neal at: 780-760-2014 or visit our program page

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