Ambergate Edmonton Real Estate Blog

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If you have been tracking the market over the last 12 to 18 months as a prospective home buyer, you have probably noticed that prices have gone through the roof. You may have also experienced loss after losing out on your dream home in a multiple offer situation.

I have some good news for you. Buying a home in September might be a smart choice, for the following reasons.

1. Values are down

See our latest market (Ambergate Market Report). Buy a home now and on average you will pay around $30,000 LESS than you would have done in May or June 2021.

2. Home choices are better

For the last 18 months we have had much lower inventory levels and this has been one factor that has driven prices up. That combined with the attractiveness of single…

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I’ve noticed that many newer REALTORS® (and some not so new REALTORS®) struggle to start a conversation, especially with prospective clients. You don’t know anything about them and they don’t know you. They don’t yet trust you and they are indifferent to you.

The FORD system gives you a basic framework to dance around and open-up the conversation. If you ask questions gently and in a friendly non-threatening way, most people will open-up and start to tell you about themselves. They are after all their most favorite subject (study Dale Carnegie How to Win Friends & Influence People).

Now back to FORD. To be able to help and advise people properly you need to know them, you need to have a keen understanding as to why they think what they think and…

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 Well maintained homes in Parkdale can be a challenge to find. We are pleased to confirm we have just listed this one for sale at 11725 84 St NW, Edmonton. Click the link to read the details. Exclusive Home Listed by Ambergate Realty Advisors. 

To see ALL homes listed for sale in Parkdale click this link: ALL Homes listed.

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In July, average sales prices moderated, and home sellers gave up some of the equity they gained during the late winter and spring market. This would be expected during a normal year and is line with earlier years. Days on market stayed low.

Sales Values

In July 2021, average sales prices were $391,086 which is about 6% UP when compared to July 2020. In June 2021, prices were higher at around $405,000. We have almost certainly seen the peak for the year, although prices may recover between September and December 2021. 

Sales Volume

Last July there were 1461 total Edmonton sales registered. This year only 1248 sales were registered which close to July 2019. Considering that the market has been ‘over performing’ all year, this…

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You seen those signs at the side of the road, ‘We Buy Homes for Cash’. Did you ever wonder what these people were about and what they offer home sellers?

The original concept was simple. You accept a submarket price in exchange for a quick easy no fuss transaction.

There appears to be 2 types of instant buyer out there in today’s market.


You and the buyer agree on a price. The house is sold quickly and you get paid. The buyer may then complete a few simple repairs (or not) and will then bring the home into the conventional market and attempt to sell for a higher price. Some of these cash buyers may rent out your former home for a few years, before selling.

There are not normally any fees attached to this kind of program.


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Stuart’s Basic Training Program 2021-2022

A successful career as a REALTOR® starts with foundational knowledge and skills. There’s no escaping this important segment of your career.

Starting in September 2021, I will be offering a short sharp workshop program intended to build the skills of all REALTORS® and potential industry members. Admission is FREE of charge.

Once a month, I will be training and coaching around all manner of subjects including:

  1.     Business Planning for 2022
  2.     100 Ways to Build your Database
  3.     What kind of ‘style or persona’ is right for you?
  4.     How to get Your Buyer Brokerage signed every time
  5.     How to become a better Buyers Agent
  6.     How to become a better Lister
  7.     Do you have any suggestions? Would you like to be invited?

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RECA has a questionnaire that they suggest new members review to assess a brokerage before they join, Here’s the link: RECA Document

In my opinion, its very long winded and with all due respect to our regulator, I think it perhaps takes new members down ‘unnecessary rabbit holes.

However, I have prepared an ‘Ambergate’ response and you can it below.

1. Brokerage Preference of Professionals to Recruit 

Only the best professionals need apply. We look for smart, articulate well rounded individuals with the heart of a servant. No old school used car type salespeople on our team thank you. 

We also like to recruit those with less than 2 years experience in the industry as we have found these individuals are open to being coached and to…

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Are you one of those REALTORS® that embraces technology or resists it?

Are you more comfortable using technology to streamline your working day, or do you prefer to use older technology?

Today I want to discuss Showing Time. Newer REALTORS® seem to be quite comfortable with it. I just wanted to review the pros and cons. Of course, these are subjective and I would welcome your comments and viewpoints.


1. You must learn to use it. Texting or even phoning the listing agent is easier for many.

2. Its owned by Zillow. From a privacy perspective, this is a concern for some. 


1. Its fast. In most cases you are messaging the seller directly and this can lead to a much faster response when compared to texting or calling the…

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We just sold Joanne’s rental property in Forest Heights. This is how Joanne described her experience. 

Google 5 Star Review

“I recently had the pleasure of working with Stuart of Ambergate Realty during the listing and sale of our house. I chose Ambergate based on the flat fee pricing model, extensive experience and knowledge of the market. Stuart is efficient, professional and our sale concluded without a hitch. THANK YOU Stuart! “ 

Want more information about our full-service FLAT FEE home selling programs? Please feel free to call our broker owner Stuart Neal at: 780-760-2014 or visit our home sellers page

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I follow the teachings of the folks at Ninja selling. They don’t have a magic bullet as to how to instantly win more clients, but they do provide a lot of information regarding how to conduct yourself. Larry Kendal released a podcast this week and he suggests we use the incoming 5G phenomena as a prompt for governing ourselves. You may be aware that the 5G (5th generation) network is the next big thing in terms of the internet related world.

Here are Larry’s 5G’s. I thought it was good.

Gratitude – Grateful people are nicer to be around. They are calmer and more giving. Do you focus more on what you want over, that which you already have?

Goals – As Larry puts it, goals are the rocket fuel that keeps you going. As an alternative why not think…

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