Your database should be a place that you spend several hours in a day. Its at the very core of your client pipeline, but show big should it be?
Someone called Dunbar (an anthropologist I believe) has suggested that the maximum number of people with whom you can maintain a meaningful relationship is 150 people. A group bigger than this simply unmanageable for most people.
What do you do if your database is bigger than that? On our team we send out regular and valuable content several times a week to our much larger database and many of these folks come into our inner circle of their own volition when they are ready.
How should you segment your 150 person database?
Create 2 groups. A Hot List and a Warm List.
Your Hot List…
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