Has it ever happened to you? Your clients are shopping for a new home. You have found them perhaps 10 to 20 good listings and they are anxious to go out and look at all of them.

You set up the showings to see 10 of them on day one and 10 of them on day 2. And now your first round of showings is over.

How do you feel? How do your clients feel? I’m betting you are both feeling confused and overwhelmed. I’m betting your clients feel no further forward in their home search before you took them out to see all those homes.

Why not follow this step-by-step process instead? If you do, your clients home search will be more enjoyable, more effective and a lot more productive. Start with the idea of a “Rolling Top 3”

1. The Rolling Top 3

Discard…

When Brendon joined the industry, he picked his first brokerage they way many new REALTORS® do. Just like most of us buy a coffee. Read this blog to learn more Starbucks or Joe's Organic Roastery? 

After joining one of the ‘big box’ franchises, it did not take long for Brendon to realise he needed more. A brokerage that could put him in front of opportunity, i.e., home buyers quickly and who would provide more in depth and personal mentoring. 

I interviewed Brendon on Monday June 14th, 2021. What did Brendon say?

1.  Why did you join Ambergate Realty Advisors? 

I wanted to work as part of a team. I found that Stuart Neal (Broker and Team Lead) emerged as a great coach and mentor. I feel it is a place to learn and…

Full disclosure, when I started my real estate career back in June 2001 and fresh off the aeroplane from England, I went right into working with home sellers. I turned my 20 years of corporate sales and marketing experience to create a program that got me listings, primarily from For Sale by Owners and sometimes expired listings.

Is this best way to get started? Looking back, I’m not so sure. Let’s examine the pros and cons of working with sellers and compare it to working with buyers.

Working with Sellers

Pros

1. It can be an opportunity to get sign calls and enjoy some local branding.

2. If you manage the listing relationship properly, you have about a 50% chance of receiving a commission when the house or condo sells, (we like to…

Have you been working with a home buyer for a long time? You have shown them dozens of homes and they still haven’t purchased.

Have you made the mistake of allowing them to think that they need to hold out for that perfect home?

Stop!

In your own experience when you did ever own a perfect home? What makes you think your buyers experience will be any different?

It’s time to deliver a dose of reality and lower your buyers’ expectations.

You should start by telling them that their dream home does not exist, but they might get close.

Ask them to start rating each home on a percentage basis. Suggest to them that if its 85% or more, they should consider making an offer.

This does 2 things.

First, it sets them to accept realty.

…

A few weeks ago, I talked about the importance of completing a Pre-Mortem, as opposed to setting some simple goals. Here’s a link to my coaching channel video and my blog:

Stuart Neal discusses a Pre-Mortem

and here is the blog 4 Ways to Avoid Failure Blog

The idea behind identifying and articulating your ‘3 Regrets’ each morning is based on the same kind of thinking. I picked up this idea from Jon Cheplak and it has real merit. Please consider using it.

Each day review your calendar or to do list so that can see all the things you need to achieve. Pick out the top 3 that you MUST do. Make sure these 3 things are items that you must absolutely complete today.

Prioritise* them from 1 being must do first, 2 must do next and 3 must do…

In these days of low inventory, multiple offers and nervous home sellers / home buyers it’s important to do something different.

Are your clients missing out in multiple offers or finding sellers that are stuck owning a home they must sell before they buy?

I have already spoken to the subject of increasing the odds of getting your clients offer accepted in the face of other competing offers. You can click here to watch the video or read the blog:

3 Ways to Present Your Clients Offer

Or the video

3 Ways to Present Your Clients Offer Training Video

But today I wanted to share another idea.

The Sale and Leaseback Approach!

Perhaps your buyer is very keen on a certain home, but you have discovered that the home sellers have not…

Yue Wang joined us almost exactly 3 months ago. Prior to becoming a REALTOR® Yue worked in management and first developed an interest in real estate through investing. To date, Yue has enjoyed phenomenal success. He has 6 firm transactions on the board and 2 more are pending.

I interviewed Yue on Monday May 17th, 2021. Let’s learn what Yue had to say.

1. Why did you join Ambergate Realty Advisors?

My first reason for choosing Ambergate Realty Advisors was their reputation. One only has to look at Google reviews to see how well the public regards the brokerage. The second reason was that I wanted to belong to a closely knit smaller team.

2. What have you enjoyed most about working at Ambergate Realty Advisors?

Firstly, I have enjoyed the…

I attended a presentation given by Dan Stewart who heads up Happy Grasshopper, a professional copywriting firm this past week. He shared some interesting statistics that suggest we need to behave differently and change our expectations when it comes to online lead generation.

Here’s What I Learned

1. Online lead generation has exploded. Consumers are more than willing to participate. A study was conducted some years back in the US and they found that there were 4 million leads generated against a total of 4.5 million deals that year. That’s almost a ratio of one to one.

2. In more recent times there were 100 million leads generated against a total of 5.5 million deals. That’s a ratio of one to eighteen. Or in other words a consumer has…

Many REALTORS®, buyers and sellers are starting to fall into the trap of believing that there’s nothing for sale. Don’t fall into that trap. This is never the case.

I like to tell my clients that the market is like a river. As listings float down the river, they do leave our sight as many are sold.

But – newer listings are always coming along. Where’s the evidence?

As of May 4th, 2021 around 231 single family homes have been listed for sale this month and 141 condos have been listed for sale this month too.

And as we move onto the time when traditionally inventory numbers swell that is May and June, buyers can expect a better selection and sellers a bit more competition.

As always contact me if you need help with anything.

About the…

Full disclosure. I picked up this useful approach from Ninja Selling and it has nothing to do with Harry Potter, but it does work miracles :-)

If your buyer and seller counselling sessions are rigorous enough, you will glean all kinds of information.

Know this. Not all of it will be accurate and sometimes clients will back out for all kinds of reasons from telling you how they really feel or think.

In other words, you will come across 2 kinds of dialogue. External dialogue where folks will simply give you a straight answer you can trust. The second kind of dialogue is internal and it’s this inner narrative that you need to drill into, to learn how your client really feels or thinks about a particular matter or decision.

For example, your…