For Home Sellers

Looking for exclusive home selling advice in the Edmonton area? The team at Ambergate Realty Advisors are experts in selling homes and condos. Our program offers you FULL Service and a lower FLAT FEE. Click this link to learn more about our program: www.FlatFeeRealtyAdvisors.ca

 

Found 50 blog entries about For Home Sellers.

Selling your home soon? Given the large number of homes that fail to sell each year it’s crucial that you choose a REALTOR®carefully. Here are some questions that you may find helpful in order to make the right choice:

1.  What would your existing clients have to say about you and your team?

We suggest you do your due diligence and not take any REALTOR®at face value. Demand to see references and testimonials. We have our record on-line. You can read about us at these online locations:

Ambergate Realty Advisors Client Testimonials & Case Study Blog

Ambergate Realty Advisors Google® Reviews

Ambergate Realty Advisors Facebook® Reviews

2.   Are your commissions fair?

Technology has changed the playing field. These days the best

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I received a phone call from one of my seller clients the other day. She asked me the oddest question and at first, I was flummoxed.

She was getting very frustrated that as selling values slipped away in this ever so tough Edmonton market of 2019, I was asking her to make a second price correction to attract more buyers.

The question she asked me? Here it is. Don’t you have your own clientele?

I had to think about this for a while. She was asking me if I had a discreet group of people cultivated by myself who are ready to buy homes at whatever price I tell them to. These same people I assume must not ever go on the internet to check out prices for themselves. Don’t ever want to see other homes not listed by myself and act only in the

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When deciding upon an asking price we always recommend that clients avoid falling into the trap of ‘wiggle room’ pricing. And by the way. We strongly advocate against ‘odd’ or ‘charm’ pricing your home. Read here for details: Choose a Round Number!

What are the pitfalls of wiggle room pricing?

1.  You Risk a False Start

The market is competitive and there is ALWAYS substitutes for your home. If you price too high, potential home buyers will simply avoid your listing and you risk getting fewer showings.2.

2.  You May Languish

Homes with ‘wiggle room’ are easy to spot. They sit on the market. When a listing is on the market too many days beyond what is considered a normal time on market it will start to languish in the market and could be

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We are often asked by our home selling clients for guidance on pricing their home for sale. And most sellers think we are going to advise them to select a price that ends with a 9. Why? Known as ‘odd’ or ‘charm’ pricing the reason that many people think an odd price point could be best is based on years of conditioning and experience. I believe that a newspaper man came up with the idea that if he charged 9 cents not 10 cents for his paper he would sell more. And this belief has continued for decades. In essence it’s a trick and most people don’t appreciate it.

New research is emerging that proves this theory wrong. Why?

  1. An even number conveys value, trust and transparency. According to Mark Anderson of Business.com people have to think

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Wondering if there’s a market for your home? FYI in Edmonton, from January 1st to when the blog is being written i.e. March 29th, 2019, over 2000 homes have sold, taking on average 71 days to sell.

Perhaps your REALTOR® was pressuring you to reduce the price and you have been resisting. It’s understandable that you would want to avoid a price reduction.

The good news is that it’s possible to change some other elements of your ‘value proposition’ first. Let consider those options.

1.  Adjust Your Possession Date

Can you move out quickly? If so, you should offer immediate possession. But don’t hide this information inside the listing details on the MLS® System. Tell the world by building this into your description. To see examples, click on

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Ambergate_Home_Winter

Don’t fall into the trap of complacency. At this time of the year, hundreds of home sellers witness outstanding success and sell for full market value.

Between November 21st, 2017 and January 31st, 2018 almost 1700 homes sold in the Edmonton market taking around 70 days to sell. There’s every reason to expect that this year will be just the same. Click on this link to see the detail: Edmonton Market Report

Here’s why you could do well:

  1. Reduced competition. Many sellers just give up until Spring. Buyers who are looking now are motivated. They might pay you a premium price, if they can move in quickly.
  2. Home values often go up. Based on last year’s statistics house prices in the metro Edmonton area increased just before Christmas.
  3. Many
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If your home has been on the market for a while you maybe under some pressure to lower the asking price. Perhaps you have been resisting this measure and its completely normal to feel this way. No one likes giving away their money. Before you accept a lower asking price, make sure you fine tune these areas of your ‘value proposition’ first:

1.  Adjust Your Possession Date

Can you move out quickly? If so, you must offer immediate possession. This is something that often attracts the best quality buyers who are in a hurry to move in. If you are currently offering a ‘traditional’ 30, 60 or even 90 days possession change it now.

2.  Terms

Have you included your appliances and window coverings as part of the package? You should. Buyers covet

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In the market we serve ie metro Edmonton Alberta, many people just love Halloween. Perhaps it’s a family tradition? You put up those inflatable spiders, ghouls or Frankenstein like monsters on your front lawn. You festoon your windows with witch shaped stickers and some of your tricks make a loud noise.

It’s fun, isn’t it?

What if we told you that these most of these things could hurt your chances of selling your home?

Our advice?

1.  Avoid obstructing the view of the home, making it scary or associating it with death, (picture those tombstones that some folks install). These things just give the wrong impression.

2.  Avoid placing stickers on windows that block out light. We suggest you avoid these completely.

So, if your heart is

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At the end of June 2018, in Edmonton we witnessed the highest level of inventory, lower sales numbers and much lower sales prices than we have seen in 3 years. See June Market Report for details.

It’s never been more important to select your REALTOR® and real estate sales company very carefully. On average, less than 50% of homes listed for sale in recent times have actually sold in term.

What must you do to stand out?

Make Sure You Are Advertised on All Key Websites

Not all brokerages have subscribed to the Direct Data Facility Agreement managed by the Canadian Real Estate Association (CREA). Why does this matter to you? Simple. If you pick a brokerage that is subscribed to DDF your home will be advertised on EVERY major website in the

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If you are thinking of selling a home soon, you should start thinking about how to select a REALTOR®. 

Your first approach could be to seek out the local expert for the community in which you want your home sold. 

On the surface this makes perfect sense. Maybe the ‘local expert’ has an exclusive network of buyers looking in the area. Perhaps a ‘secret sauce’ to success. 

However, if local experts ever truly existed, the internet made them redundant years ago.

The internet and social media has completely changed the way that homes are bought and sold. 

We suggest you look for a real estate company that knows how to find ALL buyers for your home. 

A firm that employs a comprehensive home selling process and employs a team of

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