Situation
Nayyar and Uzma were presented with an opportunity to move to Texas with Nayyar’s employer. They had purchased their Cumberland home in 2016 and therefore had not built up any equity. They decided to look around for a service provider that provided value, rather than a traditional and expensive REALTOR®. Their first option was Purple Bricks. They met and interviewed a representative from Purple Bricks. They were concerned about contracting with a company based in Quebec, rather than a team based here in Edmonton.
Stuart Neal our broker owner met with Nayyar and Uzma to go over our plan. We think that they enjoyed the personal service and from a marketing perspective, they were very impressed that our program includes a VIRTUAL TOUR.
VIRTUAL TOURS have become the most sought after marketing tool by buyers since the COVID 19 pandemic started. Why? It’s the safest way to view a home.
Purple Bricks does not offer this tool and neither do most traditional REALTORS®.
All things considered they decided that that the flat fee program offered by Ambergate Realty Advisors was the best choice.
Result
We started the marketing program in March, right at the moment when our market imploded due to the COVID 19 crisis. Nayyar and Uzma had already moved to Texas leaving the home vacant.
Vacant homes are normally a challenge to sell. We realized that due to COVID, vacant homes would suddenly become the most sought after and we managed our marketing communications accordingly.
Within a reasonable we had created 4 offers from prospective buyers. Most were too low, but one was just right.
We sold Nayyar and Uzma’s home in around 90 days, for 99 % of the asking price and saved them more than $5,000 in commissions.
You can read more about the author of this blog by clicking this link – Stuart Neal Broker Owner & REALTOR®.
Want more information about our full-service FLAT FEE home selling programs? Please feel free to call our broker owner Stuart Neal at: 780-760-2014 or visit our home sellers page www.FlatFeeRealtyAdvisors.ca
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