Sophie and Morgan purchased this home ‘for sale by owner’ just a few years ago and by their own admission, they paid far too much for it.

They decided that they wanted to simplify their lives, slow down and divest themselves of surplus assets and incumbrances, (this was a home they purchased to stay in when they came to Edmonton from the country).

When it came to selecting a REALTOR® their objectives were clear.

First, the wanted someone local who knew the nuances of the Highlands Bellevue market. Our team scored well here. The main office is right in the centre of Highlands and Stuart Neal the broker owner is a long time Highlands resident.

Second, they wanted a home selling program that offered value. The flat fee program offered by Ambergate Realty Advisors was the obvious choice.



Our biggest challenge was that due to economic circumstances and Covid 19, the market was deteriorating away from the higher values that were present when Sophie and Morgan purchased the home. They continued to aspire for a higher price for almost a year. We supported them right through that time and submitted several offers, all of which they turned down.

Eventually, we created an offer that was reasonable and came from buyers that they liked personally.

In the end, we negotiated a selling price only 3.5% below the asking price, a possession date that they could live with and a fee saving of almost $2,000 when compared to traditional REALTOR® fees.


You can read more about the author of this blog by clicking this link – Stuart Neal Broker Owner & REALTOR®.

Want more information about our full-service FLAT FEE home selling programs? Please feel free to call our broker owner Stuart Neal at: 780-760-2014 or visit our home sellers page


Posted by Ambergate Realty Advisors on


Email Send a link to post via Email

Leave A Comment

Please note that your email address is kept private upon posting.