Have you been working with a home buyer for a long time? You have shown them dozens of homes and they still haven’t purchased.

Have you made the mistake of allowing them to think that they need to hold out for that perfect home?


In your own experience when you did ever own a perfect home? What makes you think your buyers experience will be any different?

It’s time to deliver a dose of reality and lower your buyers’ expectations.

You should start by telling them that their dream home does not exist, but they might get close.

Ask them to start rating each home on a percentage basis. Suggest to them that if its 85% or more, they should consider making an offer.

This does 2 things.

First, it sets them to accept realty.

Two, you are giving them permission to buy. You are helping them to feel safe in their decision.

If your buyer counselling session is solid, you may only have to take them out shopping once or twice.

Next week I’m going to discuss the idea of a ‘rolling top 3’. Until next time…

About the author:

You can read more about the author of this blog by clicking this link - Stuart Neal Broker Owner & REALTOR® .

You can watch and hear Stuart share other ideas on his You Tube Channel: Stuart Neal Edmonton Real Estate Career Coach.

Follow Stuart on his Facebook coaching page: Stuart Neal Edmonton Real Estate Career Coach Facebook.

Want more information about becoming a team member or Associate REALTOR® with Ambergate? Call Stuart our broker owner at: 780-760-2014 ext. 3 or go to our Careers page - Ambergate Realty Advisors Careers.

Posted by Stuart Neal on


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