To Stage or Not to Stage? – That is the Question

Posted by Stuart Neal on Friday, November 15th, 2019 at 11:20am.

In a crowded market like ours here in Edmonton, setting yourself apart from sometimes hundreds of other competing home or condo sellers may be your ticket to success.

We have a home stager on our team Jill Turgeon and she often has a pretty hard job convincing home sellers to pay for her services.

Why?

Many home sellers in our Edmonton market have spent years getting their place “just so” and they cannot see why a buyer would not want to purchase it just as it is. And secondly it might be because it requires a cash investment that some less motivated sellers wish to avoid.

Which outcome is worse?

Investing money to sell the house for full market value with low stress, or

Not selling at all?

Most serious home sellers would agree that investing some money to enjoy an optimum return would be the smarter choice.

Here are 4 key advantages to having your home staged for sale:

1. Based on our experience, a buyer has purchased your home ‘in their mind’ before they even remove their shoes. That’s about 5 seconds. You never get a second chance to make a great impression. If your entrance area is NOT attractive, you lose your buyer right there. To learn more about the rule of the first 5 Seconds click this link: The Rule of the First 5 Seconds.

2. In a tough market such as the one we have right now, home buyers are demanding and have high expectations. They may have spent months on-line researching their options and watching countless home design programs on TV. If your home falls short, you will lose out to other sellers.

3. Research shows that professionally staged homes sell faster. See this link for details: The Benefits of Staging

4. Protect your home equity. A full home staging program often costs LESS than a meaningful price reduction.

Would you like to meet our home stager for a paid for consultation?

About the author:

You can read more about the author of this blog by clicking this link – Stuart Neal Broker Owner & REALTOR®.

Want more information about our lower cost FLAT FEE home selling programs? Please feel free to call our broker owner Stuart Neal at: 780-760-2014 or visit our home sellers page www.FlatFeeRealtyAdvisors.ca

This blog was first published in September 2016 and updated November 2019.

 

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