by Stuart Neal
on Monday, March 2nd, 2020 at 4:37pm.
Our industry struggles with being regarded as a profession despite the fact that it requires a lot of education and many years of doing the work to really become a master practitioner.
Unfortunately, some REALTORS® work against this goal due to their choice of dress code. Its not unknown here in Edmonton to see REALTORS® during the summer months working in board shorts and flip flops. In my view this is totally unprofessional. Would you sell your home or trust someone to help you buy if they dressed like this?
Studies show that how you choose to present yourself and in particular how you choose to dress will make a difference.
Yale did a study back in 2014. The challenge was for a group of students to ‘sell a factory. Each group dressed differently. Each group achieved a different outcome.
Here are there results:
Wore business suits - $2.1 million in profit
Wore neutral clothing - $1.5 million in profit
Wore sweats - $680,000 in profit
And the most interesting part of this study? It was all done over the phone.
What’s the lesson? How you present dictates your vibe, confidence and perhaps aspirations.
In my view if you want to succeed in real estate dress up. Not too much but enough to be a layer above your clients. It will determine how clients see you. If will determine your attitude.